XIAOXIANZONG

XiaoXianZong is an entertainment show launched by Tencent Video in 2021. The brand mascot “fish-sheep”, which is inspired by the two components of the Chinese character "鲜XIAN" ("fish" and "sheep").

The show lets the guests have a one-day work experience in different industries,
such as hospitality, tech, art, etc. So by adding the different glasses on the mascot,
we bring a different energy to the guests’ experience and the show.


Work completed at Meat studio.